Xiomara Studio

As the lead designer behind Xiomara Studio, I worked closely with founder Valeria to develop a full brand identity that honored her deep roots in the beauty industry and her striking presence in the room. Xiomara is a lash, facial, brow, and wax studio in Dallas — soon expanding into more complex services — but at its core, it’s about transformation and precision.

Valeria had a clear direction from the start: she wanted the brand to reflect beauty at a cellular level — the “X” in Xiomara as both a personal symbol and a nod to DNA. Together, we shaped a concept that felt intimate, elegant, and layered with meaning.

The result: a refined mark where a butterfly — symbolizing metamorphosis — is woven into the negative space of an X, its wings carrying subtle cues of a DNA helix. It’s elegant, restrained, and intentional — echoing the restorative power of facial care and the individuality behind every client’s experience.

The brand’s palette draws from her Spanish-Rustic Hacienda interior — lime-washed blush walls, deep earthy reds — supported by architectural flourishes we unearthed during discovery. These visual cues extended into her packaging and print collateral, creating a cohesive system rooted in heritage and modern sophistication.